Citation:
Nanda, Ramana, William A. Sahlman, Robert White, and Hunter Ashmore. "Business Models Problem Set." Harvard Business School Exercise 816-016, August 2015. (Revised July 2020.) View Details|
Case HBS Case Collection October 1990 Parenting Magazine |
Abstract
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the following: 1) How do you assess the opportunity that Wolaner has identified? 2) How much money does Wolaner need? From whom should the capital be raised? 3) Is the proposed deal with Time Inc. reasonable? From whose perspective? What changes, if any, should be made to the deal? 4) What should Wolaner do?
Keywords: Business or Company Management; Decision Choices and Conditions; Negotiation; Negotiation Deal; Valuation; Venture Capital; Financing and Loans; Outcome or Result; Risk and Uncertainty; Projects; Journals and Magazines; Journalism and News Industry; Publishing Industry;
Citation:
Sahlman, William A. "Parenting Magazine." Harvard Business School Case 291-015, October 1990.
