Publications
Publications
- fall 1991
- MIT Sloan Management Review
Restoring Credibility to Retail Pricing
By: G. K. Ortmeyer, J. A. Quelch and W. J. Salmon
Keywords
Citation
Ortmeyer, G. K., J. A. Quelch, and W. J. Salmon. "Restoring Credibility to Retail Pricing." MIT Sloan Management Review 33, no. 1 (fall 1991): 55–66.