Publications
Publications
- November 2025
- HBS Case Collection
Destination: Home and Scaling for National Impact
By: Brian Trelstad and Michelle Kraemer
Abstract
In 2025, Jennifer Loving, CEO of Destination: Home, led a small Silicon Valley nonprofit with a mission to end local homelessness through systems-level coordination and prevention. As the backbone organization for Santa Clara County’s collective impact effort, Destination: Home partnered with government agencies, nonprofits, and corporations like Cisco. Its Homelessness Prevention System, supported by research showing strong cost-effectiveness, helped thousands of at-risk households avoid homelessness. With its local model proven, Loving and her team launched Right at Home, an initiative to replicate their prevention playbook in ten U.S. communities while advocating for federal policy and funding for prevention. The case explores the challenges of scaling a place-based model, sustaining private-sector engagement, and influencing national policy to address a growing homelessness crisis.
Keywords
Silicon Valley; Cisco; Homelessness; Nonprofit; Scaling And Growth; Affordable Housing; Social Entrepreneurship; Housing; Philanthropy and Charitable Giving; Nonprofit Organizations; United States; California; San Jose
Citation
Trelstad, Brian, and Michelle Kraemer. "Destination: Home and Scaling for National Impact." Harvard Business School Case 326-070, November 2025.