Publications
Publications
  • 1986
  • Chapter
  • Marketing Channels: Relationships and Performance

Relationship Management of Distributors: A Proposed Framework

By: V. K. Rangan
  • Format:Print
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Keywords

Distribution; Relationships

Citation

Rangan, V. K. "Relationship Management of Distributors: A Proposed Framework." In Marketing Channels: Relationships and Performance, edited by Luca Pellegrini and Srinivas K. Reddy. Lexington: Lexington Books, 1986.

About The Author

V. Kasturi Rangan

Marketing
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