Publications
Publications
  • September–October 1987
  • Article
  • Harvard Business Review

Manage Customers for Profits (Not Just Sales)

By: Benson P. Shapiro, V. K. Rangan, Rowland T. Moriarty and Elliot Ross
  • Format:Print
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Keywords

Customers; Profit; Management; Sales

Citation

Shapiro, Benson P., V. K. Rangan, Rowland T. Moriarty, and Elliot Ross. "Manage Customers for Profits (Not Just Sales)." Harvard Business Review 65, no. 5 (September–October 1987).

About The Author

V. Kasturi Rangan

Marketing
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