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Going to Market: Distribution Systems for Industrial Products

By: E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan
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Keywords

Distribution; Industrial Products Industry

Citation

Corey, E. Raymond, Frank V. Cespedes, and V. Kasturi Rangan. Going to Market: Distribution Systems for Industrial Products. Boston, MA: Harvard Business School Press, 1989.

About The Authors

Frank V. Cespedes

Entrepreneurial Management
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V. Kasturi Rangan

Marketing
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