Going to Market: Distribution Systems for Industrial Products

E. Raymond   Corey; Frank V. Cespedes; V. Kasturi  Rangan

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Book | 1989

Going to Market: Distribution Systems for Industrial Products

by E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan

Keywords: Distribution; Industrial Products Industry;

Format: Print

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Citation:

Corey, E. Raymond, Frank V. Cespedes, and V. Kasturi Rangan. Going to Market: Distribution Systems for Industrial Products. Boston, MA: Harvard Business School Press, 1989.

About the Authors

Frank V. Cespedes

MBA Class of 1973 Senior Lecturer of Business Administration

Entrepreneurial Management

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V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Marketing

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Going to Market: Distribution Systems for Industrial Products

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