Going to Market: Distribution Systems for Industrial Products

V. Kasturi  Rangan; E. Raymond   Corey; Frank V. Cespedes

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Book | 1989

Going to Market: Distribution Systems for Industrial Products

by V. Kasturi Rangan, E. Raymond Corey and Frank V. Cespedes

Keywords: Distribution; Industrial Products Industry;

Format: Print

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Citation:

Rangan, V. Kasturi, E. Raymond Corey, and Frank V. Cespedes. Going to Market: Distribution Systems for Industrial Products. Boston, MA: Harvard Business School Press, 1989.

About the Authors

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Marketing

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Frank V. Cespedes

MBA Class of 1973 Senior Lecturer of Business Administration

Entrepreneurial Management

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Going to Market: Distribution Systems for Industrial Products

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