June 2025
Supplement
HBS Case Collection

Transforming a Titan (C)

Format:Print
| Language:English
| Pages:5

Abstract

Three years in his tenure as CEO, Cobuz must decide whether to launch a more than €500 million carbon-capture-and-storage facility. The project—Europe’s largest planned CCS installation—would cut almost 20 % of group emissions and unlock a €234 million EU Innovation Fund grant. Economic viability, however, hinges on EU-ETS carbon prices staying high, Greece adopting Carbon Contracts for Difference, and rapid build-out of transport-and-storage infrastructure. Internally, supporters laud the strategic leap and capacity upside; critics fear concentration of risk, capital lock-up, and uncertain post-2030 regulation. Cobuz has until year-end to decide whether a bold bet early in his tenure will cement TITAN’s leadership—or overextend the balance sheet.