Publications
Publications
- 2025
After the Idea: What It Really Takes to Create and Scale a Startup
By: Julia Austin
Abstract
A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on my experience at renowned startups like Akamai Technologies, VMware, and DigitalOcean and the hundreds of founders and startups I have educated, coached, and advised, #AfterTheIdea is full of time-tested strategies to help founders, joiners and investors navigate the operational challenges of startup ventures, including validating problem hypotheses, building and scaling the functional areas of a business, team management, and more. This accessible set of techniques is for anyone determined to turn a great idea into a solid success.
Keywords
Entrepreneurship; Business Startups; Business Plan; Growth and Development Strategy; Business or Company Management
Citation
Austin, Julia. After the Idea: What It Really Takes to Create and Scale a Startup. Basic Venture, 2025.