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AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

Teaching Note for HBS Background Note No. 525-021.

Citation

De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Teaching Note 525-062, June 2025.

About The Authors

Julian De Freitas

Marketing
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Elie Ofek

Marketing
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