Publications
Publications
  • May 2025
  • Case
  • HBS Case Collection

Wilburn Medical USA

By: David Ager, Lynda M. Applegate and James Barnett
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

In September 2024, Emily Wilburn Andrews, CEO of Wilburn Medical USA, is five years into her tenure leading the medical equipment supply company since taking over for her father, the company’s founder. She considers approaches to grow the company while maintaining the company purpose—to provide value to customers and improve their quality of life.

Keywords

Small Business; Change Management; Decision Making; Ethics; Values and Beliefs; Health; Medical Specialties; Leadership; Health Industry; United States

Citation

Ager, David, Lynda M. Applegate, and James Barnett. "Wilburn Medical USA." Harvard Business School Case 825-039, May 2025.

About The Authors

David Ager

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Lynda M. Applegate

Entrepreneurial Management
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