Publications
Publications
  • May 2025
  • Case
  • HBS Case Collection

Fidji Simo: Growing the Pie at Instacart

By: Hubert Joly, Leonard A. Schlesinger and James Barnett
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

In January 2025, Instacart CEO Fidji Simo considers strategies for continuing to grow Instacart from a grocery delivery platform to a holistic grocery technology company, including in-store grocery technology and expanding partnerships across the grocery sector.

Keywords

Change Management; Transformation; Customers; Food; Health; Working Conditions; Leading Change; Operations; Going Public; Strategy; Growth and Development Strategy; Business or Company Management; Food and Beverage Industry; Technology Industry; United States; Canada

Citation

Joly, Hubert, Leonard A. Schlesinger, and James Barnett. "Fidji Simo: Growing the Pie at Instacart." Harvard Business School Case 325-052, May 2025.

About The Authors

Hubert Joly

General Management
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Leonard A. Schlesinger

General Management
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