Netflix Beyond Streaming: Strategies for the Next Era of Entertainment

Netflix loses subscribers for the first time in over a decade—can the streaming pioneer reinvent itself before competitors, costs, and churn catch up? In 2022, facing fierce competition and shifting consumer behaviors, Netflix confronts its most critical strategic inflection point. With subscriber growth slowing, market value tumbling, and content costs skyrocketing, the company considers bold moves: live sports, advertising, and theatrical releases. Students must analyze Netflix’s evolving business model, assess emerging growth avenues, and decide how the platform can maintain its leadership in a maturing, fragmented, and rapidly converging entertainment industry.