Publications
Publications
- April 2025
- HBS Case Collection
Joe Mazzulla and the Boston Celtics (B)
By: Linda A. Hill, James I. Cash and Lydia Begag
Abstract
This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language that is more aligned with their “joyous intensity” culture. After being up 3-0 and losing Game 4 of the NBA Finals, Mazzulla adapts his leadership approach for Game 5, helping the Celtics secure a historic 18th championship title. The case concludes with post-season reflections, a celebratory victory parade, and a focus on sustaining success and continuous improvement for the season ahead.
Keywords
Personal Development and Career; Change Management; Communication; Values and Beliefs; Innovation and Invention; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leadership; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Entertainment and Recreation Industry; United States
Citation
Hill, Linda A., James I. Cash, and Lydia Begag. "Joe Mazzulla and the Boston Celtics (B)." Harvard Business School Supplement 425-060, April 2025.