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Velong: Rethinking “Made in China” (B)

By: Krishna G. Palepu, Billy Chan and Nancy Dai
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

After much deliberation, the founders of Velong formed a joint venture with two local partners in India as they calculated that India could remain intact amidst the rising tensions over trade between the U.S. and China. By choosing India to diversify away from China, the founders now had to tackle the challenges that they once experienced in their Chinese factory more than two decades ago when China had not yet become a manufacturing superpower. Could their operation thrive in India?

Keywords

Business and Government Relations; Globalization; Operations; Supply Chain Management; Risk Management; Strategy; Manufacturing Industry; China; India

Citation

Palepu, Krishna G., Billy Chan, and Nancy Dai. "Velong: Rethinking “Made in China” (B)." Harvard Business School Supplement 325-111, April 2025.

About The Author

Krishna G. Palepu

Accounting and Management
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