Publications
Publications
- April 2025
- HBS Case Collection
Netflix in 2024
By: Jan Rivkin and David Allen
Abstract
In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for decades in the face of a series of technological changes? And what must the company do to meet the threats and opportunities that lay ahead?
Keywords
Digital Platforms; Internet and the Web; Organizational Culture; Adaptation; Business Strategy; Competition; Success; Entertainment and Recreation Industry; Motion Pictures and Video Industry; United States
Citation
Rivkin, Jan, and David Allen. "Netflix in 2024." Harvard Business School Case 725-438, April 2025.