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Customer Acquisition and the Cash Flow Trap Supplement

By: E. Ofek, Barak Libai and Eitan Muller
  • Format:Electronic
  • | Language:English
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Citation

Ofek, E., Barak Libai, and Eitan Muller. "Customer Acquisition and the Cash Flow Trap Supplement." Harvard Business School Spreadsheet Supplement 525-709, April 2025.

About The Author

Elie Ofek

Marketing
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