Publications
Publications
- March 2025
- HBS Case Collection
Primetime Partners: Investing in Healthspan, Wealthspan, and Workspan
By: Rembrand Koning, Nicole Tempest Keller and Susan Wilner Golden
Abstract
In the fall of 2024, Abby Miller Levy (HBS ’01), co-founder and managing partner of Primetime Partners, was preparing to raise a second fund. Founded in 2020 with veteran investor Alan Patricof, Primetime was a horizontal fund focused on early-stage companies serving older adults, the fast-growing segment of the population. There were 62 million people aged 65+ in the US, controlling the majority of net worth. This demographic shift created business opportunities centered on healthspan, wealthspan, and workspan. Primetime’s $50 million Fund 1, invested in 36 startups, many of which showed strong traction, culminating in a 15% IRR. As investor interest in the longevity market increased and competition intensified, Miller Levy faced the challenge of refining Primetime’s investment thesis to guide its new $60 million Fund II. With five new potential investments under consideration, she needed to determine what types of deals would drive the best returns.
Keywords
Citation
Koning, Rembrand, Nicole Tempest Keller, and Susan Wilner Golden. "Primetime Partners: Investing in Healthspan, Wealthspan, and Workspan." Harvard Business School Case 825-095, March 2025.