Publications
Publications
- April 2025
- HBS Case Collection
Lisa Su and AMD (B)
By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
Abstract
This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture, simplified its product roadmap, repaired relationships with key stakeholders, and placed a big bet on innovations in high performance computing and Artificial Intelligence to make AMD a tech powerhouse by late 2023.
Lisa Su and AMD (A) and Lisa Su and AMD (B) are not standalone case studies. They are designed to be taught together. Lisa Su and AMD (A) explores AMD’s successes and challenges prior to Lisa Su becoming CEO. Lisa Su and AMD (B) helps students understand the key elements of the transformation, and how Su is positioning the company for the future.
Keywords
Leadership; Turnaround; Transformation; Semiconductors; Artificial Intelligence; Semiconductor Industry; Computer Industry; United States; California; Texas
Citation
Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (B)." Harvard Business School Supplement 425-705, April 2025.