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  • March 2025 (Revised September 2025)
  • Case
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Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Top leaders reviewed the process by which the newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle into a major green showcase which attracted professional sports -- a National Hockey League franchise, a WNBA (women’s professional basketball) team -- and major entertainers concerned about sustainability. Challenges included politics around the bidding process, the need for construction innovations, and rising standards to make the Climate Pledge Arena among the world’s greenest. Amazon bought the naming rights through its Climate Pledge Alliance, with Amazon founder Jeff Bezos insisting on a carbon zero plan, which added electricity uncertainties and further cost escalations. Then-CEO Tim Leiweke had to manage his investors and find the resources and innovations to complete the project without public funding and deal with further challenges of operating at carbon zero, including waste management, food, cooking, packaging, and community benefits such as free public transportation included with a ticket. Was the venture successful, and from whose perspective? Leaders wanted to inspire many similar projects. What kind of leadership and partnerships are required for a project with significant positive climate impact?

Keywords

Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Innovation Leadership; Partners and Partnerships; Power and Influence; Operations; Green Technology Industry; Entertainment and Recreation Industry; Seattle

Citation

Kanter, Rosabeth Moss, and Jacob A. Small. "Seattle's Climate Pledge Arena: Ticket to a Greener Future." Harvard Business School Case 325-110, March 2025. (Revised September 2025.)
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About The Author

Rosabeth M. Kanter

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Related Work

    • March 2025
    • Faculty Research

    Seattle's Climate Pledge Arena: Ticket to a Greener Future

    By: Rosabeth Moss Kanter and Jacob A. Small
    • March 2025 (Revised September 2025)
    • Faculty Research

    Seattle's Climate Pledge Arena: Ticket to a Greener Future

    By: Rosabeth Moss Kanter and Jacob A. Small
Related Work
  • Seattle's Climate Pledge Arena: Ticket to a Greener Future By: Rosabeth Moss Kanter and Jacob A. Small
  • Seattle's Climate Pledge Arena: Ticket to a Greener Future By: Rosabeth Moss Kanter and Jacob A. Small
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