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Influencer-led brand building: Hairitage and the McKnights

By: William R. Kerr and James Palano
  • Format:Print
  • | Language:English
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Citation

Kerr, William R., and James Palano. "Influencer-led brand building: Hairitage and the McKnights." Harvard Business School Multimedia/Video Supplement 825-703, April 2025.

About The Author

William R. Kerr

Entrepreneurial Management
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