Publications
Publications
- January–February 2025
- Harvard Business Review
Why People Resist Embracing AI: The Five Main Obstacles—and How To Overcome Them
Abstract
The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively, fearing it will cause job losses, increase the likelihood that their personal data will be misused, and even attack humanity someday. Behind this resistance are perceptions that AI is too opaque, emotionless, rigid, and independent and that interacting with humans is preferable. This article explores each one of those psychological barriers to adoption and describes interventions managers can undertake to counter them and make employees more comfortable with using AI tools.
Citation
De Freitas, Julian. "Why People Resist Embracing AI: The Five Main Obstacles—and How To Overcome Them." Harvard Business Review 103, no. 1 (January–February 2025).