Publications
Publications
  • February 2025
  • Case
  • HBS Case Collection

Doing Business in Casablanca, Morocco

By: Karen G. Mills, Ahmed Dahawy and Choetsow Tenzin
  • Format:Print
  • | Language:English
  • | Pages:46
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Abstract

This case examines the challenges and opportunities of doing business in Morocco. The case explores the various historical, cultural, and social factors that impact the business environment. It also highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. This is illustrated through Chari, a Moroccan based inventory procurement app, which hopes to navigate Morocco’s fintech landscape by utilizing the country’s dense network of small mom and pop shops.

Keywords

Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Cash; Culture; Distribution Industry; Financial Services Industry; Morocco

Citation

Mills, Karen G., Ahmed Dahawy, and Choetsow Tenzin. "Doing Business in Casablanca, Morocco." Harvard Business School Case 325-105, February 2025.

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