adidas (B): Defining a Strategy for Reebok

By: Ramon Casadesus-Masanell, Claudio Feser and Karolin Frankenberger

Abstract

Supplement to HBS Case No. 425-422.

Casadesus-Masanell, Ramon, Claudio Feser, and Karolin Frankenberger. "adidas (B): Defining a Strategy for Reebok." Harvard Business School Supplement 725-423, March 2025.

Strategy

- October 2025 (Revised November 2025)
- Faculty Research
Funding Societies: Reconsidering Its Origins

By: Ramon Casadesus-Masanell and Adina Wong
- September 2025
- Faculty Research
Keroche (G): A Test of Resilience

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Maagatha Kalavadakken
- July 2025
- Faculty Research
SecureID: Digital Disruptions of Smartcards in Africa

By: Ramon Casadesus-Masanell, Raffaella Sadun, Pippa Tubman Amerding and Namrata Arora