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Managing the Sources of Uncertainty: Matching Process and Context in New Product Development

By: Alan MacCormack and Roberto Verganti
  • Format:Print
  • | Language:English
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Keywords

Product Development; Risk Management

Citation

MacCormack, Alan, and Roberto Verganti. "Managing the Sources of Uncertainty: Matching Process and Context in New Product Development." Paper presented at the International Product Development Management Conference, Belgium, May 05, 2000.

About The Author

Alan D. MacCormack

Technology and Operations Management
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