March 2025
Teaching Note
HBS Case Collection

Unintended Consequences of Algorithmic Personalization

Format:Print
| Language:English
| Pages:9

Citation

Israeli, Ayelet, and Eva Ascarza. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Teaching Note 525-046, March 2025.

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About The Authors

Ayelet Israeli

Marketing

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Eva Ascarza

Marketing

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Unintended Consequences of Algorithmic Personalization

Citation

About The Authors

Ayelet Israeli

Eva Ascarza

More from the Authors

Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

Canary Categories

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals