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Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Brand Management; Culture and Marketing; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Societal Marketing; Brand Purpose; Diversity and Inclusion; Driving Growth; Turnaround Strategies; Toy Industry

Citation

Ofek, Elie, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Teaching Note 525-039, February 2025.

About The Author

Elie Ofek

Marketing
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