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  • January 2025
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PayJoy: Financing for the Next Billion

By: Boris Groysberg and Sarah L. Abbott
  • Format:Print
  • | Language:English
  • | Pages:35
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Abstract

PayJoy, an impact-driven financial technology company founded in 2015, provides smartphone financing and other financial products to customers who lack access to traditional credit products. As of early 2025, PayJoy had issued $2.5 billion in loans to 13 million customers across Latin America, Africa, and Southeast Asia. Doug Ricket, CEO and founder, considers how best to maximize the organization’s social impact and fulfill its mission of providing financing for the next billion.

Keywords

Social Impact; Fintech; Underbanked; Algorithm; Data Analysis; Technology; Business Startups; Business Model; Growth and Development; Information Technology; Social Enterprise; Developing Countries and Economies; Credit; Mission and Purpose; Entrepreneurship; Financing and Loans; Financial Services Industry; Technology Industry; South America; South Africa; Asia; Latin America; Africa; Southeast Asia

Citation

Groysberg, Boris, and Sarah L. Abbott. "PayJoy: Financing for the Next Billion." Harvard Business School Case 425-036, January 2025.
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About The Author

Boris Groysberg

Organizational Behavior
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More from the Authors
  • Shore Capital Partners: 2025 By: Boris Groysberg and Kerry Herman
  • Radical Transformation at Bayer: Dynamic Shared Ownership By: Boris Groysberg and Gamze Yucaoglu
  • Skills-First Talent Management: Engagement and Retention By: Boris Groysberg, Nicole Zelazko, Robin Abrahams and Katherine Connolly Baden
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