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Publications
  • 2025
  • Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang
  • Format:Print
  • | Pages:280
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Abstract

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.

Applying timeless methods and cutting-edge tools, I will show you how to turn your startup into an AI-powered experimentation machine—learning faster and building smarter with leaner teams. Join the new class of ‘10x Founders’ who are building valuable companies faster than ever.
  1. Why founders who use AI will replace those who don’t
  2. How to design, sequence, and rigorously run startup experiments
  3. Tools 10x Founders use to create superpowers and leverage
  4. How to scale your startup without growing headcount
  5. Redefining ‘Product-Market Fit’ for the AI Age

Keywords

AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit

Citation

Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, 2025.
  • Purchase

About The Author

Jeffrey J. Bussgang

Entrepreneurial Management
→More Publications

More from the Author

    • June 2025
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    Sober Sidekick

    By: Jeffrey J. Bussgang and Sarah Sasso
    • April 2025
    • Faculty Research

    Sharon Goldberg and BastionZero

    By: Jeffrey J. Bussgang, James Barnett and Maxim Pike Harrell
    • January 2025
    • Faculty Research

    Summer Health: Raising an AI-First Company?

    By: Jeffrey J. Bussgang, Sarah Mehta and Maxim Pike Harrell
More from the Author
  • Sober Sidekick By: Jeffrey J. Bussgang and Sarah Sasso
  • Sharon Goldberg and BastionZero By: Jeffrey J. Bussgang, James Barnett and Maxim Pike Harrell
  • Summer Health: Raising an AI-First Company? By: Jeffrey J. Bussgang, Sarah Mehta and Maxim Pike Harrell
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