Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 1989 (Revised October 1994)
  • Case
  • HBS Case Collection

Philip Morris Companies and Kraft, Inc.

By: Richard S. Ruback
  • Format:Print
  • | Pages:21 
ShareBar

Abstract

Gives students the opportunity to explore the effect of substantial free cash flow on corporate acquisition and operating strategies. Students are also given the opportunity to extract information from the common stock prices of the participating firms. A variety of valuation techniques are employed to assess the plausibility of a restructuring plan.

Keywords

Cash Flow; Strategic Planning; Acquisition; Strategy; Restructuring; Valuation; Stocks

Citation

Ruback, Richard S. "Philip Morris Companies and Kraft, Inc." Harvard Business School Case 289-045, March 1989. (Revised October 1994.)
  • Educators
  • Purchase

About The Author

Richard S. Ruback

Finance
→More Publications

More from the Author

    • June 2020
    • Faculty Research

    gWorks

    By: Richard S. Ruback and Royce Yudkoff
    • May 2020
    • Faculty Research

    Talismark

    By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
    • May 2020
    • Faculty Research

    Baskits Inc.

    By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
More from the Author
  • gWorks By: Richard S. Ruback and Royce Yudkoff
  • Talismark By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
  • Baskits Inc. By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College