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  • March 1989 (Revised October 1994)
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Philip Morris Companies and Kraft, Inc.

By: Richard S. Ruback
  • Format:Print
  • | Pages:21
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Abstract

Gives students the opportunity to explore the effect of substantial free cash flow on corporate acquisition and operating strategies. Students are also given the opportunity to extract information from the common stock prices of the participating firms. A variety of valuation techniques are employed to assess the plausibility of a restructuring plan.

Keywords

Cash Flow; Strategic Planning; Acquisition; Strategy; Restructuring; Valuation; Stocks

Citation

Ruback, Richard S. "Philip Morris Companies and Kraft, Inc." Harvard Business School Case 289-045, March 1989. (Revised October 1994.)
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About The Author

Richard S. Ruback

Finance
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More from the Author
  • Lupoli Companies: Riverwalk - Making an Impact By: Richard S. Ruback, Marco Di Maggio, Dave Habeeb and Ruth Page
  • Managing Pain in the Midst of an Opioid Epidemic By: Joshua D. Coval, Richard S. Ruback and Christopher Diak
  • Entrepreneurship Through Acquisition: Brian's Journey By: Richard S. Ruback, Royce Yudkoff and Sarah Livick-Moses
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