Publications
Publications
- January 2025
- HBS Case Collection
Real Madrid Club de Fútbol
By: Anita Elberse, Juan Pasquín and Íñigo Pasquín
Abstract
On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has found success off the field, with its revenues outpacing those of any other soccer club in the world. However, significant challenges are looming, prompting Real Madrid to shift its player acquisition strategy by betting more on relatively young players, to grow its revenues through a €1-billion renovation of Real Madrid’s home stadium, and to push for structural change—advocating for a model in which clubs have greater control over how European competitions are run, media rights are managed, and revenues are distributed. Is Real Madrid well positioned to maintain its competitive position on and off the field?
Keywords
Sports; Soccer; Football; Entertainment; Media; Talent Management; Superstars; Marketing; Strategy; General Management
Citation
Elberse, Anita, Juan Pasquín, and Íñigo Pasquín. "Real Madrid Club de Fútbol." Harvard Business School Case 525-026, January 2025.