Publications
Publications
- January 2025
- HBS Case Collection
Driving Efficiency and Sustainability at P&G China
By: Feng Zhu, Philip Kuai and Billy Chan
Abstract
P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and capacity bottleneck especially during major online sales events. The company developed a new model to overcome the challenges by shortening its downstream supply chain, and the model had inspired new packaging innovations that led to a more environmentally sustainable business. But could the company take the model to the next level?
Keywords
Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Order Taking and Fulfillment; Supply Chain Management; Consumer Products Industry; China
Citation
Zhu, Feng, Philip Kuai, and Billy Chan. "Driving Efficiency and Sustainability at P&G China." Harvard Business School Case 625-077, January 2025.