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  • 2024
  • Working Paper
  • HBS Working Paper Series

Why Most Resist AI Companions

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp and Stefano Puntoni
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

Chatbots are now able to form emotional relationships with people and alleviate loneliness—a growing public health concern. Behavioral research provides little insight into whether everyday people are likely to use these applications and why. We address this question by focusing on the context of “AI companion” applications, designed to provide people with synthetic interaction partners. Study 1 shows that people believe AI companions are more capable than human companions in advertised respects relevant to relationships (being more available and non-judgmental). Even so, they view them as incapable of realizing the underlying values of relationships, like mutual caring, judging them as not ‘true’ relationships. Study 2 provides further insight into this belief: people believe relationships with AI companions are one-sided (rather than mutual), because they see AI as incapable of understanding and feeling emotion. Study 3 finds that interacting with an AI companion increases acceptance by changing beliefs about the AI’s advertised capabilities, but not about its ability to achieve the true values of relationships, demonstrating the resilience of this belief against intervention. In short, despite the potential loneliness-reducing benefits of AI companions, we uncover fundamental psychological barriers to adoption, suggesting these benefits will not be easily realized.

Keywords

Generative Ai; Chatbots; Artificial Intelligence; Algorithmic Aversion; Lonelines; Technology Adoption; AI and Machine Learning; Well-being; Emotions

Citation

De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp, and Stefano Puntoni. "Why Most Resist AI Companions." Harvard Business School Working Paper, No. 25-030, December 2024. (Revised January 2025.)
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About The Author

Julian De Freitas

Marketing
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    Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

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    Humor as a Window into Generative AI Bias

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More from the Authors
  • Is Personal Identity Intransitive? By: J. De Freitas and L. J. Rips
  • Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots By: Julian De Freitas and I. Glenn Cohen
  • Humor as a Window into Generative AI Bias By: Roger Samure, Julian De Freitas and Stefano Puntoni
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