Enerjisa Üretim: The Digital Era of Electricity Generation

Launched in 2017, Enerjisa Üretim was one of Türkiye’s largest private sector electricity companies. In its early days, the company faced some financial and operational troubles. When İhsan Erbil Bayçöl, the current CEO of Enerjisa Üretim, joined the business in 2018, he implemented a series of initiatives to improve the company’s performance. He expanded its portfolio of renewable energy by developing multiple wind power plants across Türkiye. While this project aligned with the company’s growth and sustainability goals, it required significant investment in infrastructure and workforce expansion. Additionally, Bayçöl led the creation of the Senkron Remote Operation Center, a unit in the company’s headquarters whose function was to remotely operate and monitor power plants using advanced technologies. In 2022, the company achieved a major milestone by converting one of its hydroelectric facilities into Türkiye’s first “dark power plant” (i.e., a plant running without human intervention). Bayçöl knew that it would be complex to replicate the same model across all the different types of power plants scattered across the country. Building on the company’s expertise, Bayçöl led a collaboration with Microsoft in 2023 to enable Enerjisa Üretim to sell its digital offerings to third-party firms via the tech giant’s platforms. The partnership was expected to enlarge Enerjisa Üretim’s client base, so Bayçöl had to ensure the workforce was capable enough to cater for the growing demand. As Bayçöl was planning the future of Enerjisa Üretim, he wondered which business line he should give the most attention to and what priorities to focus on within each of the business lines.