October 2024
Case
HBS Case Collection

Tonik

By: Andy Wu, Maliha Malek Quadir and Aticus Peterson

Format:Print
| Language:English
| Pages:16

Abstract

This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik's journey from its launch in 2018 to early 2024, highlighting the company's innovative approach to digital banking, its rapid deposit growth, and its struggles to fine-tune its lending products. Key themes include the tension between growth and profitability, regulatory challenges, and the strategic decisions faced by founder Gregory Krasnov in balancing investor expectations with market realities. The case provides insights into the complexities of digital banking in emerging markets and the broader fintech funding environment.