October 2024
Case
HBS Case Collection

Nvidia

By: Andy Wu and Matt Higgins

Format:Print
| Language:English
| Pages:21

Abstract

This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing competitors. Key themes include the evolution of Nvidia’s product lines, its ecosystem-driven strategy (CUDA), and the company’s role in advancing AI technologies across industries. This transition has positioned Nvidia as a critical player in the future of AI-driven computing, reshaping both the company and the broader semiconductor landscape.