Publications
Publications

Assessing the Value of Unifying and De-duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan
  • Format:Print
  • | Language:English
  • | Pages:11
ShareBar

Abstract

Teaching Note for HBS Case No. 525-023.

Citation

Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-duplicating Customer Data." Harvard Business School Teaching Note 525-033, December 2024.

About The Author

Elie Ofek

Marketing
More Publications

More from the Authors