Publications
Publications
- September 2024
- HBS Case Collection
Revenue Solutions, LLC (B)
By: Richard S. Ruback and Royce Yudkoff
Abstract
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue Solutions, LLC" (HBSP Product #: 213032-PDF-ENG (99N)). Ari Wasserman and Nick Esayian were both dissatisfied with their future prospects in their current careers. Wasserman, who managed an infomercial business for a direct response consumer marketing company, wanted more flexibility and ownership. Esayian was the CEO of his own company that specialized in telemarketing but recognized that new limitations on telemarketers would dramatically reduce the profitability of his business. Both were considering a change in their careers. One alternative was to become partners and start a new marketing company together. This (B) case supplement should not be assigned to students.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue Solutions, LLC" (HBSP Product #: 213032-PDF-ENG (99N)). Ari Wasserman and Nick Esayian were both dissatisfied with their future prospects in their current careers. Wasserman, who managed an infomercial business for a direct response consumer marketing company, wanted more flexibility and ownership. Esayian was the CEO of his own company that specialized in telemarketing but recognized that new limitations on telemarketers would dramatically reduce the profitability of his business. Both were considering a change in their careers. One alternative was to become partners and start a new marketing company together. This (B) case supplement should not be assigned to students.
Keywords
Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
Citation
Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.