Publications
Publications
- September 2024
- HBS Case Collection
Navigating Digital Transformation at Carrefour
By: Sunil Gupta and Emilie Billaud
Abstract
In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40 countries, had set ambitious goals under Bompard’s leadership, including tripling its e-commerce gross merchandise value to €10 billion by 2026. However, the shift toward e-commerce, while promising, introduced higher operational costs and had yet to achieve profitability. The financial markets remained uncertain about the outcomes of this strategy, and the pressure was on to deliver tangible results.
Keywords
Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Food and Beverage Industry; Europe
Citation
Gupta, Sunil, and Emilie Billaud. "Navigating Digital Transformation at Carrefour." Harvard Business School Case 525-024, September 2024.