Publications
Publications
  • September 2024
  • Case
  • HBS Case Collection

XYZ Robotics

By: Jeffrey J. Bussgang, Brian Mao Fu, Shu Lin and Jamie Gong
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Founded in 2018, XYZ Robotics was a China-based startup specializing in robotic picking solutions and 3D machine vision products. Amid an economic downturn and intense competition, the company faced considerable financial challenges and needed to determine the best way to allocate its limited resources between its two product lines.

Keywords

Robotics; 3D Systems; China; Resource Allocation; Business Startups; Competition; Product; Economic Slowdown and Stagnation; Technology Industry; China

Citation

Bussgang, Jeffrey J., Brian Mao Fu, Shu Lin, and Jamie Gong. "XYZ Robotics." Harvard Business School Case 825-059, September 2024.

About The Author

Jeffrey J. Bussgang

Entrepreneurial Management
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