Publications
Publications
- September 2024
- HBS Case Collection
XYZ Robotics
By: Jeffrey J. Bussgang, Brian Mao Fu, Shu Lin and Jamie Gong
Abstract
Founded in 2018, XYZ Robotics was a China-based startup specializing in robotic picking solutions and 3D machine vision products. Amid an economic downturn and intense competition, the company faced considerable financial challenges and needed to determine the best way to allocate its limited resources between its two product lines.
Keywords
Robotics; 3D Systems; China; Resource Allocation; Business Startups; Competition; Product; Economic Slowdown and Stagnation; Technology Industry; China
Citation
Bussgang, Jeffrey J., Brian Mao Fu, Shu Lin, and Jamie Gong. "XYZ Robotics." Harvard Business School Case 825-059, September 2024.