Publications
Publications
  • October 14, 2022
  • Article
  • Harvard Business Review (website)

The Challenges of Transforming Twitter

By: Andy Wu and Goran Calic
  • Format:Electronic
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Abstract

Elon Musk may be an idiosyncratic leader, but if he buys Twitter he’ll face a familiar business challenge: how to transform a legacy tech company. Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy, 3) rethink norms, 4) set high but achievable expectations, and 5) transparently engage with stakeholders.

Keywords

Transformation; Corporate Strategy; Change Management; Leading Change; Technology Industry

Citation

Wu, Andy, and Goran Calic. "The Challenges of Transforming Twitter." Harvard Business Review (website) (October 14, 2022).

About The Authors

Andy Wu

Strategy
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Goran Calic

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