Publications
Publications
- December 13, 2022
- Harvard Business Review (website)
What Elon Musk Can Learn from Steve Jobs’s Return to Apple
By: Andy Wu and Goran Calic
Abstract
Changing the strategic direction of an existing company is among the hardest management challenges out there. Most attempts fail. In trying to remake Twitter, Elon Musk has a daunting task ahead of him. There’s precedent, however, for dramatically reimagining a major tech company: Steve Jobs’ transformation of Apple after he returned to the company in 1997. And it may have important lessons for how Musk — and other leaders — can navigate the period of painful misalignment that comes with strategic change. Namely, how this period requires managers to commit to tough decisions in three areas: product, organization, and stakeholders.
Keywords
Citation
Wu, Andy, and Goran Calic. "What Elon Musk Can Learn from Steve Jobs’s Return to Apple." Harvard Business Review (website) (December 13, 2022).