Publications
Publications
- February 2025
- Strategic Management Journal
Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization
By: Goran Calic, François Neville, Santi Furnari and C. S. Richard Chan
Abstract
Research is scant on how multiple venture attributes combine as “whole packages” of signals (or cognitive configurations) in resource holders’ eyes, shaping a venture’s ability to mobilize resources. Drawing on a Qualitative Comparative Analysis of 1,395 crowdfunding campaigns, we identified different configurations of signals for high and low resource mobilization, theorizing abductively their underlying mechanisms through the analysis of case-level qualitative data. Our results explain some past mixed findings, such as the contradictory effects of social value and entrepreneurial narratives, showing that these narratives can instead be successfully combined in the presence of signals of venture quality and community embeddedness. We show that there is no single best way to impress resource holders, but multiple recipes to holistically communicate a venture’s value.
Keywords
Citation
Calic, Goran, François Neville, Santi Furnari, and C. S. Richard Chan. "Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization." Strategic Management Journal 46, no. 2 (February 2025): 309–347.