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  • August 2024 (Revised December 2024)
  • Case
  • HBS Case Collection

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr, Daniel O'Connor and James Palano
  • Format:Print
  • | Language:English
  • | Pages:17
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Citation

Kerr, William R., Daniel O'Connor, and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Case 825-066, August 2024. (Revised December 2024.)

About The Author

William R. Kerr

Entrepreneurial Management
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