Publications
Publications
- November 2006
- Harvard Management Update
Find Your Sweet Spot
By: Rob Markey, Gerard Du Toit and James Allen
Abstract
Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned to their market research department for guidance.
Keywords
Citation
Markey, Rob, Gerard Du Toit, and James Allen. "Find Your Sweet Spot." Harvard Management Update 11, no. 11 (November 2006): 3–6.