Publications
Publications
  • July 2024
  • Case
  • HBS Case Collection

Porsche

By: Stefan Thomke and Daniela Beyersdorfer
  • Format:Print
  • | Language:English
  • | Pages:30
ShareBar

Abstract

The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is undergoing disruptive changes, the company’s leadership is making changes to its product portfolio and customer experiences.

Keywords

Change Management; Product Development; Germany; Europe

Citation

Thomke, Stefan, and Daniela Beyersdorfer. "Porsche." Harvard Business School Case 625-038, July 2024.

About The Author

Stefan H. Thomke

Technology and Operations Management
More Publications

More from the Authors