Publications
Publications
- July 2024
- HBS Case Collection
Google Stadia: Game On or Game Over?
By: Derek C. M. van Bever and Akshat Agrawal
Abstract
This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time into building a network able to support the demanding requirements of cloud gaming, and the leaders of the effort are preparing for a meeting with Google's executive team in which they must advocate doubling down on the current strategy, refocusing on the casual gamer segment, or pulling the plug altogether.
Keywords
Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry
Citation
van Bever, Derek C. M., and Akshat Agrawal. "Google Stadia: Game On or Game Over?" Harvard Business School Case 325-024, July 2024.