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  • June 2024
  • Teaching Note
  • HBS Case Collection

Roku 2021

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

Teaching Note for HBS Case No. 721-480. This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by the middle of the decade, and then reason back to the strategic choices it should take in 2021. Roku is well positioned, but industry and consumer habits are changing quickly, and Roku must decide whether to focus on creating its own exclusive content, focus on licensing its OS to TV manufacturers, and/or remain the "Switzerland" of the streaming media world, without competing with content players or TV OEMs.

Keywords

Technology; Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Organizational Change and Adaptation; Media and Broadcasting Industry

Citation

Yoffie, David B. "Roku 2021." Harvard Business School Teaching Note 724-497, June 2024.
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About The Author

David B. Yoffie

Strategy
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