Publications
Publications
- June 2024
- HBS Case Collection
Roku 2021
By: David B. Yoffie
Abstract
Teaching Note for HBS Case No. 721-480. This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by the middle of the decade, and then reason back to the strategic choices it should take in 2021. Roku is well positioned, but industry and consumer habits are changing quickly, and Roku must decide whether to focus on creating its own exclusive content, focus on licensing its OS to TV manufacturers, and/or remain the "Switzerland" of the streaming media world, without competing with content players or TV OEMs.
Keywords
Technology; Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry
Citation
Yoffie, David B. "Roku 2021." Harvard Business School Teaching Note 724-497, June 2024.