Publications
Publications
- May 2024
- HBS Case Collection
SofMedica Group: Managing Growth
By: Boris Groysberg and Sarah L. Abbott
Abstract
SofMedica Group had expanded from its origins as a medical equipment distributor in Romania to a holding company with four business lines operating in six countries. This expansion had been driven by SofMedica’s mission: to make cutting edge medical technology available to the remotest patient by enabling healthcare professionals through education and access to innovation. As the company marked its 30-year anniversary Georgios Sofianos, SofMedica’s CEO and owner, considered the many opportunities and challenges facing SofMedica.
Keywords
Growth; Healthcare Access; Healthcare; Medical Devices; Medical Equipment ＆ Devices; Medical Care; Eastern Europe; Quality Management System; Health Care and Treatment; Growth Management; Education; Organizational Change and Adaptation; Quality; Leadership; Mission and Purpose; Expansion; Developing Countries and Economies; Technological Innovation; Health Industry; Medical Devices and Supplies Industry; Europe; Romania
Citation
Groysberg, Boris, and Sarah L. Abbott. "SofMedica Group: Managing Growth." Harvard Business School Case 424-027, May 2024.