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Publications

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Teaching Note for HBS Case No. 524-003.

Keywords

Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Positioning; Fashion Industry

Citation

Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Teaching Note 524-079, June 2024.

About The Authors

Isamar Troncoso

Marketing
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Jill J. Avery

Marketing
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