Publications
Publications
- June 2024
- HBS Case Collection
Zeswitz Music (A)
By: Richard S. Ruback and Royce Yudkoff
Abstract
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading, PA. In his first year, Shayler was able to improve customer service by delivering instruments on-time and providing repairs and other services throughout the year, as well as improve the company's financial and IT systems. Just prior to closing, however, the Zeswitz lost a large school system and new rentals decreased. Shayler had forecasted modest growth before acquiring the company, so with revenue below plan, it became his central focus in the spring of 2014 as he considered marketing plans for the upcoming school year.
Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading, PA. In his first year, Shayler was able to improve customer service by delivering instruments on-time and providing repairs and other services throughout the year, as well as improve the company's financial and IT systems. Just prior to closing, however, the Zeswitz lost a large school system and new rentals decreased. Shayler had forecasted modest growth before acquiring the company, so with revenue below plan, it became his central focus in the spring of 2014 as he considered marketing plans for the upcoming school year.
Keywords
Customer Focus and Relationships; Business Strategy; Acquisition; Revenue; Marketing; Music Industry; Retail Industry; Pennsylvania
Citation
Ruback, Richard S., and Royce Yudkoff. "Zeswitz Music (A)." Harvard Business School Multimedia/Video Supplement 224-747, June 2024.